McCall Gathering, 2007, Part 29

The Power of Emotion

JJ: That is a good one. What I think is funny is they say that we need get more money and tax you more for more welfare because Jesus told us to help the poor. Now where does it say in the Bible that we are supposed to give to Rome and then Rome will give to its citizens? Did Christ say that? As a matter of fact Jesus did not even pay his taxes and they came after Him and told one of His disciples that his master has not paid any taxes to Rome and he had to do something about it.

So the disciple came to Jesus and told Him that they were after Him for taxes and it is one of the most unusual miracles in the Bible, Jesus sent Peter fishing and He said go and throw a line in a certain spot and you will catch a certain fish and there will be money in it to pay the taxes. So Peter went fishing caught this fish and opened him up and sure enough, there was the exact amount needed to pay His taxes!

I wish I could pay my taxes that way that would be great! So they had to go after Jesus and pester Him to pay taxes yet Rome had a welfare system to help the impoverished so long as you were a citizen of Rome. Those who were not citizens of Rome did not get any help. So, it’s interesting that Rome actually had a welfare system that was similar to ours and not as bureaucratic probably but they had one. If we are supposed to increase our taxes to pay for handouts and that is the work of Jesus, well then why didn’t Jesus tell us to give to Rome?

All he said was render the things under Caesar that are Caesar’s and render under God the things that are God’s. But He said to take your money and give it to whom? Give it to the poor. He didn’t say to give it to Rome and then have them give it to their poor, but to take your money and give it directly to the poor.

It takes our government three or four dollars to give one dollar to the poor. If you want to give some money to the poor is it not better to give to them directly from your pocket to their pocket? How about going down to the homeless shelter where they have little overhead and giving some of your money to them? If we give it to the government to give it to the poor, almost all of it goes to bureaucrats.

So we have a mislabeling here created that certainly gives a misconception that sounds positive but is really negative. There are quite a few labels that politicians use to make something negative sound good because they support it by applying a label to it. Okay anything else?

Audience Annie: You can trust the White Brothers but you can’t trust the dark brothers because they will lie to you as they deem it necessary.

JJ: Right, the Light Brothers are honest and the dark brothers are dishonest and they will lie to you and never tell you exactly what they believe and what they think. You cannot tell what they believe by listening to them. They will tell you what they believe is necessary to get them elected or gain your trust. The same thing for other professions they control – if they are the head of a union or a teachers group or a business, those who are gravitating toward the dark path will not tell you what they really believe or what their true intentions are. They will tell you what you want you to hear and this makes it difficult because of the deception in the dark where they are always pretending to be in the light. It is hard to tell the difference.

Sometimes I will listen to a debate where I think one side is honestly trying to present a true reality and the other giving what I see as tremendous distortion. Then I talk to people about it and they say, “I listened to both and they both made really good arguments and I just can’t figure out which one is closest to the truth.”

I think wow; it is so obvious to me and why is it not obvious to them that this one guy is just totally lying through his teeth? He just cannot see the deception of the one that is trying to lead him down the garden path. He just cannot see it. Just like the people could not see with Hitler and they could not see it with Mussolini and they could not see it with many other deceptive leaders in the past. They have a really hard time seeing through the lies and distortion.

What is the fastest way to distinguish between light and dark?

Audience: The soul

JJ: Right soul contact if you have soul contact and someone is up there speaking and he says that the this guy is part of the dark organization or whatever, when you have soul contact then you can tune into this person’s soul and he may not be perfect but you can tell whether the person has pure intent or not and that is very important.

Audience: I would like to say the dark uses emotional arguments and the light uses logic to make their arguments.

JJ: Right, that is true. The dark almost always appeals to the emotions and one of the things that DK says is, one of the plans of the Brotherhood of Light is to move evil up to a higher level. That is an interesting thing to say. The Piscean age was governed by the emotions and we are entering the Aquarian Age, which is an air sign governed by the mind. So what is going to happen over the next two hundred years is all the arguments are going to be moved up to the plane of the mind.

For instance, any sales course you take right now will teach you that people buy by what they feel and if you try to sell them by reasoning then you are not going to make the sale. You have to sell them by what they are feeling. You have to make them feel good about the product. I have found after being a salesman for many years myself that if you try to use reasoning with them maybe one out of ten or fewer people are  influenced by logic and reasoning but for nine out of ten you must strike their feelings right at the core and then they will buy whether they need it or not, it does not matter.

I used to sell children’s books, Wayne was selling them before me and he sent me a sales kit and I went out and I thought the people that should buy these books logically would be parents with kids six years and older. So I went through neighborhoods and looked for bicycles that revealed the kids were in this age range. I struggled for two weeks and only sold one set of books.

Wayne was out of town and when he had returned and he asked if I sold any books. And I said just one set that this was one of the most difficult jobs I ever attempted. I did not understand it – nobody wanted the books. Wayne said who are you trying to sell to? And I told him and he said you have it all wrong – follow me. He took me with him prospecting and everybody that we contacted had a baby six months old or less or was pregnant. I said, they will not buy the books – and he said yes they will.

He then gives a presentation to a pregnant woman who had not even had her baby yet and her kid would not be able to read these books for ten more years. They would be out of date by that time but he would throw the huge broadside pictures on the floor and they would say, our baby could really use this and this is great. Then he would give emotional arguments and they would say, we can’t afford it but our baby is going to need this.

I’ll tell you, I was just flabbergasted that the people that would buy the books for kids that couldn’t read ten for another decade. Those people that really needed the books for their kids that were old enough to read, none of them would buy the books. But the people that were pregnant or had a six month old child or less we sold them over 50% and the only ones that did not buy the books were those that did not have a dime to buy a cup of coffee with. I mean if they had any money at all – by the end of that sales presentation they would be buying the books and I was just amazed by this.

I would have never dreamed that those were the people who would buy the books but they bought them because they felt that their child was going to need everything possible to make sure they were taken care of in the future. But for some reason after the child learns to read all that goes out the window. Emotions are very important and if you are going to make a living at being a salesperson then you have to appeal to people’s emotions.

Audience: Sell the sizzle and not the steak.

JJ: Yes, sell the sizzle and not the steak. Elmer Wheeler made that statement and he is one of my favorite authors on salesmanship. He wrote this book, “How to sell your self to others” and I cannot find it anywhere, it is really a good book, one of the best books I have ever read and he invented that slogan, “Sell the sizzle and not the steak.” It really inspired me when I was young and if you ever see it, you may want to read it.

Tomorrow we are going to talk about the labors of Hercules. This is one of the more fascinating subjects that we will ever learn about.

Copyright by J J Dewey

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