McCall Gathering, 2007, Part 29

This entry is part 29 of 54 in the series McCall Gathering 2007

The Power of Emotion

JJ: That is a good one. What I think is funny is they say that we need get more money and tax you more for more welfare because Jesus told us to help the poor. Now where does it say in the Bible that we are supposed to give to Rome and then Rome will give to its citizens? Did Christ say that? As a matter of fact Jesus did not even pay his taxes and they came after Him and told one of His disciples that his master has not paid any taxes to Rome and he had to do something about it.

So the disciple came to Jesus and told Him that they were after Him for taxes and it is one of the most unusual miracles in the Bible, Jesus sent Peter fishing and He said go and throw a line in a certain spot and you will catch a certain fish and there will be money in it to pay the taxes. So Peter went fishing caught this fish and opened him up and sure enough, there was the exact amount needed to pay His taxes!

I wish I could pay my taxes that way that would be great! So they had to go after Jesus and pester Him to pay taxes yet Rome had a welfare system to help the impoverished so long as you were a citizen of Rome. Those who were not citizens of Rome did not get any help. So, it’s interesting that Rome actually had a welfare system that was similar to ours and not as bureaucratic probably but they had one. If we are supposed to increase our taxes to pay for handouts and that is the work of Jesus, well then why didn’t Jesus tell us to give to Rome?

All he said was render the things under Caesar that are Caesar’s and render under God the things that are God’s. But He said to take your money and give it to whom? Give it to the poor. He didn’t say to give it to Rome and then have them give it to their poor, but to take your money and give it directly to the poor.

It takes our government three or four dollars to give one dollar to the poor. If you want to give some money to the poor is it not better to give to them directly from your pocket to their pocket? How about going down to the homeless shelter where they have little overhead and giving some of your money to them? If we give it to the government to give it to the poor, almost all of it goes to bureaucrats.

So we have a mislabeling here created that certainly gives a misconception that sounds positive but is really negative. There are quite a few labels that politicians use to make something negative sound good because they support it by applying a label to it. Okay anything else?

Audience Annie: You can trust the White Brothers but you can’t trust the dark brothers because they will lie to you as they deem it necessary.

JJ: Right, the Light Brothers are honest and the dark brothers are dishonest and they will lie to you and never tell you exactly what they believe and what they think. You cannot tell what they believe by listening to them. They will tell you what they believe is necessary to get them elected or gain your trust. The same thing for other professions they control – if they are the head of a union or a teachers group or a business, those who are gravitating toward the dark path will not tell you what they really believe or what their true intentions are. They will tell you what you want you to hear and this makes it difficult because of the deception in the dark where they are always pretending to be in the light. It is hard to tell the difference.

Sometimes I will listen to a debate where I think one side is honestly trying to present a true reality and the other giving what I see as tremendous distortion. Then I talk to people about it and they say, “I listened to both and they both made really good arguments and I just can’t figure out which one is closest to the truth.”

I think wow; it is so obvious to me and why is it not obvious to them that this one guy is just totally lying through his teeth? He just cannot see the deception of the one that is trying to lead him down the garden path. He just cannot see it. Just like the people could not see with Hitler and they could not see it with Mussolini and they could not see it with many other deceptive leaders in the past. They have a really hard time seeing through the lies and distortion.

What is the fastest way to distinguish between light and dark?

Audience: The soul

JJ: Right soul contact if you have soul contact and someone is up there speaking and he says that the this guy is part of the dark organization or whatever, when you have soul contact then you can tune into this person’s soul and he may not be perfect but you can tell whether the person has pure intent or not and that is very important.

Audience: I would like to say the dark uses emotional arguments and the light uses logic to make their arguments.

JJ: Right, that is true. The dark almost always appeals to the emotions and one of the things that DK says is, one of the plans of the Brotherhood of Light is to move evil up to a higher level. That is an interesting thing to say. The Piscean age was governed by the emotions and we are entering the Aquarian Age, which is an air sign governed by the mind. So what is going to happen over the next two hundred years is all the arguments are going to be moved up to the plane of the mind.

For instance, any sales course you take right now will teach you that people buy by what they feel and if you try to sell them by reasoning then you are not going to make the sale. You have to sell them by what they are feeling. You have to make them feel good about the product. I have found after being a salesman for many years myself that if you try to use reasoning with them maybe one out of ten or fewer people are  influenced by logic and reasoning but for nine out of ten you must strike their feelings right at the core and then they will buy whether they need it or not, it does not matter.

I used to sell children’s books, Wayne was selling them before me and he sent me a sales kit and I went out and I thought the people that should buy these books logically would be parents with kids six years and older. So I went through neighborhoods and looked for bicycles that revealed the kids were in this age range. I struggled for two weeks and only sold one set of books.

Wayne was out of town and when he had returned and he asked if I sold any books. And I said just one set that this was one of the most difficult jobs I ever attempted. I did not understand it – nobody wanted the books. Wayne said who are you trying to sell to? And I told him and he said you have it all wrong – follow me. He took me with him prospecting and everybody that we contacted had a baby six months old or less or was pregnant. I said, they will not buy the books – and he said yes they will.

He then gives a presentation to a pregnant woman who had not even had her baby yet and her kid would not be able to read these books for ten more years. They would be out of date by that time but he would throw the huge broadside pictures on the floor and they would say, our baby could really use this and this is great. Then he would give emotional arguments and they would say, we can’t afford it but our baby is going to need this.

I’ll tell you, I was just flabbergasted that the people that would buy the books for kids that couldn’t read ten for another decade. Those people that really needed the books for their kids that were old enough to read, none of them would buy the books. But the people that were pregnant or had a six month old child or less we sold them over 50% and the only ones that did not buy the books were those that did not have a dime to buy a cup of coffee with. I mean if they had any money at all – by the end of that sales presentation they would be buying the books and I was just amazed by this.

I would have never dreamed that those were the people who would buy the books but they bought them because they felt that their child was going to need everything possible to make sure they were taken care of in the future. But for some reason after the child learns to read all that goes out the window. Emotions are very important and if you are going to make a living at being a salesperson then you have to appeal to people’s emotions.

Audience: Sell the sizzle and not the steak.

JJ: Yes, sell the sizzle and not the steak. Elmer Wheeler made that statement and he is one of my favorite authors on salesmanship. He wrote this book, “How to sell your self to others” and I cannot find it anywhere, it is really a good book, one of the best books I have ever read and he invented that slogan, “Sell the sizzle and not the steak.” It really inspired me when I was young and if you ever see it, you may want to read it.

Tomorrow we are going to talk about the labors of Hercules. This is one of the more fascinating subjects that we will ever learn about.

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Kalispell Gathering 2006, Part 30

This entry is part 15 of 24 in the series Kalispell Gathering 2006

Audience female member: Well, yes but keep in mind medicine is a business and as far running a business goes between the medical community and the pharmaceutical community they are doing a really good job that business is very profitable and that is what they are in business for. They are supposed to be profitable. I applaud the work that they are doing.

JJ: Instead of putting all this money in prescription drugs for people my age, if they would put it in preventive medicine, herbs, organic foods, and encourage people to go toward prevention this would cut down our costs tremendously.

Audience female member: That would not help business.

JJ: The pharmaceutical companies would really fight against this of course. Instead pumping our kids full of drugs we could have them get some exercise, get the blood flowing, get correct hormones in the brain, encourage them to eat right with buying the right foods when they are young.

Audience female member: People have become more sue happy too and they want to sue doctors for everything and the malpractice insurance costs have now gone way up.

JJ: This sue happy trial lawyer society not only forces medical costs to rise but also forces the price of everything else to go up. Back when I was young you could not sue major corporation because they had so much power that there was no way you could even begin a law suit with them. Now, all the big attorneys are going after the big boys and consequently are driving our costs up and our selection down.

Some of the products are no longer produced because the companies making them were sued out of business and no one will make them anymore out of fear of being sued. So, this not only causes prices to go up but also causes shortages. A while back we had a shortage of flue vaccine and the reason was that our companies are afraid to make them because of lawsuits. There have been lawsuits over vaccines in the past and so we have shortages of them because of this.

Everyone was blaming the government over that but it was really for the wrong reason. The government in the past had not stopped the lawsuits and this caused the problem. We’ve had an amazing number of lawsuits, and the point is this; we have all kinds of problems developing in our society that in a better society that could be built, such problems would not even exist.

We should not be a people that are sue happy, the ones that sue everybody to win the lottery. For instance, this smoker a while back sued Phillip Morris, and received a reward of $10 billion for one guy! Now let us suppose that a jury wants to reward $10 billion for a large amount of people who got lung cancer. That wouldn’t be quite so bad, but why give it to just one person?

The attorneys program into the jury that they should send a message to the other tobacco companies and all companies for that matter and of course the attorneys receive a big chunk of the money anyway. They try to sue restaurants over unhealthy food when it is the individual’s responsibility to eat right and take care of our selves. In the ideal society there is no reason why the people should be sue happy.

John Stossel did a story on a house he built in a flood zone and he did not have insurance on it because they would not insure him. A big storm blew up and destroyed his place and FEMA gave him the money to replace it. So you can build a home in an area that is known for floods, mud slides, or what have you and if something happens the taxpayer will reward you for your own stupidity. For those of you not familiar with FEMA it stands for Federal Emergency Management Agency, a government run agency. He said he really felt bad about taking the money but they just dumped the money in his lap and he said well, I guess I will take it. He said that he deserved to lose the place because it was a bad decision but “if the government wants to come in and give me money to replace why shouldn’t I take it!”

People are disgruntled about a lot of things in our government and much of it is not because people are bad. It is because when people are in a certain system they will take what is given them. John Stossel really did not believe in the government doing that but when the it comes and dumps money in your backyard it is pretty hard to wrap it up and send it back at them knowing that if you do not take it then some other person who made a bad decision would take it or it would just be wasted somewhere else.

So it is the society that we have created that is the problem, not the people. About two thirds of the money that goes to the government is wasted. I have heard a statistic a few years ago that it costs about 60 or 70 cents on the dollar to give out food stamps and welfare money. So you spend 70 cents to give away 30 cents and the rest goes to administration. Look at the teachers, many school districts in the U.S. spend $10,000 per student, which is pretty close to average. This means that in an average class of 25 students, $250,000 is spent to educate those 25 students. How much of the $250,000 goes to actually teaching the students? Maybe $40,000 if they are lucky – the rest goes to all other costs, say bus drivers, health insurance for teachers unions, and compensation, and a large portion goes to administrative and to pay for exotic vacations and conferences, bonus’s and so on.

Just of how simpler it was in the old west, they put up a school building that the locals built themselves, hired some gal to teach the kids, paid the teacher x amount and 100% went right to the teacher to teach the children. That is what you call effective. Let’s say she was getting $20 a month back in those days. That was the town’s only expense. When you read some of the tests that they gave back 100 or so years ago it is amazing how hard some of them were. They really learned what was going on in the world. They were pretty good at math, they all learned to read and all they had was one teacher, teaching in a one, room schoolhouse teaching all the kids from miles around. No big overhead of administrators and things like that, it was very, very simple.

Today’s education could be vastly improved if they used computers to teach the kids, but teachers and their unions are resisting this. You could have an entire course taught on the computer with the teacher acting as a guide and making sure they go through it. By having the computer teach you to read, and math and science and things like this under the encouragement of the teacher, and with the teacher answering difficult questions that computer that cannot handle, one teacher could about 50 or more students. As a matter of fact when I used to go to school I did not like being in a class with less than 30 students, I thought the larger the class the better because I could have more friends, and I felt it did not interfere with the teaching at all.

I remember when I was a young child they were talking about the idea of small classrooms and I hated the idea. Yet they are making classrooms smaller and smaller. When I was kid going through school I could not see the advantage in having a class under 30 students. Of course it does it make it less work for the teacher the fewer students they have in a classroom. There are so many trouble makers now and this explains why the teachers want smaller classrooms and if you have a smaller class you have less trouble makers and this probably one of the big reasons that teachers are pressing for smaller classes. When I was young my average class was around 32 and I personally liked that number because there was about one cute girl for every ten students (Laughter) and if you had a class over 30 you got at least 3 really cute girls in the class! (Laughter) That was how my math worked when I was young student.

Audience Female member: plus you could get away with more things because the teacher did not notice it.

Audience Female: When I was a kid they had an experiment that they call charter school now but there was an open class and basically all the kids were in that one classroom and you worked at your own pace. When you were ready to do the math, you went and got your math work and you kept track of where you were so you could move on.

Kind of like self-educating, because the teacher was always in the room if I had a question on any subject. We were all in the fourth grade. They have a classroom now that is similar, and it is called, I cannot remember but it is self pace and you educate yourself, I think it is one teacher for 50 kids and this way the kids learn at their own pace.

We need to experiment and one of the things we will do to lay the foundation of a new society is to experiment without worrying that we are going to offend some authority that is going to be out of a job. The problem with experimenting today is that legal problems hold us back. We have the beast of authority being offended and clamping down and saying no you cannot do that. And this creates a major problem for any kind of change that would bring about a better society.

Audience Wayne:
Two points on teaching regarding something I wrote years ago. I reasoned out that the best form of teaching is one on one. I figured out two ways that one on one could be applied in public schools and one of those ways would be to invite older retired people as teacher assistants and let them tutor a child, the other is to have children teach children. The children could be rewarded in two ways, the child learning and the child teaching. By doing this you intermingle two grades say, third and fourth together. The other thing is to teach learning principles to students and to have the older kids help the younger.

JJ: Yes, they do that in colleges today, many of the professors get their students to a lot of the teaching and they sit back and relax. The point is the biggest problem we have in our society today to improving it is that we do not have enough experimentation. We get in a rut and no one wants to make a change, the guy who does want to try and experiment to see what works, gets jumped on and shut down.

People have an automatic resistance toward change. Especially if it is going to affect their power or their paycheck in any way or they may loose their job. Let us look at the oil companies again. If Susan over here developed a new energy source that could run a car say for a penny a mile do you think oil companies would say, hey that is really great! No, they would try to do everything within their power to stop her and put her out of existence.

The trouble is that if there is no way to make a lot of money on it then they will be totally against it. It is not so much that the oil companies are bad for doctors and other professions are the same way. There are people out that claim to have a cure for cancer, I know one guy who says he has a cure for cancer and has cured a lot of people, so he tells me, and what did the medical establishment do to the poor guy? They put him in jail. He has been in jail a number of times. But, he keeps plugging away and now he is in his older years and works under the radar. He has learned his lesson, but in the beginning when he created his cure he was quite open with it and naïve, and boy did he learn his lesson.

Many people claim to have cures for diseases but we cannot use the word cure. If anybody just uses the word cure the beast will rise up and come after him and seek to destroy him. So it is not that the oil companies or medical establishment that is evil. It is just part of human nature that we have to understand that is what exists among humans in the society that we have. So what we would need to do if Susan created an alternative energy source is to introduce it very slowly so it is not a threat to the oil companies. Let us suppose oil companies were destroyed tomorrow because of a free energy source that was discovered. We have some drops here that we can put into water and it will make it just like gas and Susan is going around selling these drops. Believe me, her life is going to be in danger.

So what we need to do is to develop some type of system where the big oil companies are not going to be destroyed over night, maybe she charges a lot of money at first for these drops and then as time goes on she charges less and less. Now maybe she will be accused of being greedy but she will be competing with the big oil companies on price and would not be destroying the big oil companies. Susan really wants to give it away almost free though. She wants to sell a bottle of these drops for 10 cents. Well she is going to destroy the big oil but what will happen is big oil will raise up and destroy her and then nobody will get it. They will suppress the invention so no one will wind up getting it.

So what she needs to do is price her invention so that it does not destroy the oil companies. What happens if the oil companies were destroyed by this overnight? Millions of people would loose money overnight, millions would not be able to retire because there stocks are now worthless. Millions would loose jobs and there would be an increase of the homeless all because she is giving away stuff for free. So in the short run it would create a big upset, and this is one of the things that DK tells us, He says one of the big mistakes that disciples make is they get over enthused and tackle the powers that be and become a threat to them.

They get over zealous. The disciple needs to learn to interject his ideas in the most non-threatening way as possible to the powers that be. When I read that it made a lot of sense to me and I thought, you know, look at some of the great scientists and innovators. They have had tremendous difficulty because they threatened the powers that be. Galileo, Nicolas Tesla, are just a couple of examples where they got just a little over zealous, but sometimes there is nothing they can do and thankfully some have risked their lives and many have become martyrs.

There have been times like in the Middle Ages if you even did one small offensive thing you were often burned at the stake or something like that. We are fortunate that we live in an age where torture for innovative ideas is not done as much. You know some of the powers back in the dark ages had torture chambers in their basements. Imagine eating breakfast upstairs and some poor guy being tortured downstairs, it is really sad when you think about it.